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Web Design and Marketing above the fold - the section of a Web page that is visible without scrolling. ad space - the space on a Web page available for advertisements. ALT text - HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed. animated GIF - a graphic in the GIF89a file format that creates the effect of animation by rotating through a series of static images. bookmark - a link stored in a Web browser for future reference. cascading style sheets (CSS) - a data format used to separate style from structure on Web pages. favicon - a small icon that is used by some browsers to identify a bookmarked Web site. Flash - multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size. frames - a structure that allows for the dividing of a Web page into two or more independent parts. home page - the main page of a Web site. JavaScript - a scripting language developed by Netscape and used to create interactive Web sites. linkrot - when Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages. navigation - that which facilitates movement from one Web page to another Web page. shopping cart - software used to make a site's product catalogue available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise. site search - search functionality specific to one site. splash page - a branding page before the home page of a Web site. Web browser - a software application that allows for the browsing of the World Wide Web. Web design - the selection and coordination of available components to create the layout and structure of a Web page. Web site usability - The ease with which visitors are able to use a Web site.

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